Let’s Talk Data: Business Technology Podcast | SAP

The Evolution and Impact of AI in eSports: How SAP BTP Keeps Team Liquid One Step Ahead

In this episode of SAP Let’s Talk Data, host Daniel Dukes sits down with the 2024 Dota 2 World Champions—Team Liquid—for an exclusive behind-the-scenes look at how data is redefining competitive eSports. Joining the discussion are Team Liquid’s Dota (Defense of the Agents) analyst and coach Mathis Friesel (Jabbz) and Dota player Samuel Svahn (Boxi), along with SAP Dota Developer Maik Vogt. The conversation unpacks how real-time analytics, rapid innovation, and co-developed tools give Team Liquid a winning edge. 
Discover how SAP BTP (Business Technology Platform) and SAP HANA Cloud powers fast adaptation to game-changing patches, enables strategic insights from complex in-game data, and supports smarter decision-making in high-pressure scenarios. From tracking opponent patterns to responding to meta shifts, Team Liquid shares how data agility is critical at the highest level of play. 
The episode also dives into the evolving role of AI in eSports, spotlighting advanced tools like draft simulators, team fight detection, and SAP Joule—an AI assistant that helps teams explore strategies through natural language interaction. 
Whether you're a tech leader, eSports fan, or curious about the future of AI-powered performance, this episode is a deep dive into how cutting-edge data innovation is reshaping the competitive landscape—one play at a time. 
 
 
Key Topics of Discussion: 
Real-Time Data Analytics for Competitive Edge Discover how Team Liquid uses SAP’s data and analytics platform to gain strategic insights from live Dota 2 match data, helping them prepare smarter and outmaneuver opponents. 
Adapting to Constant Game Changes Learn how frequent Dota 2 patches impact gameplay and data workflows—and how SAP Business Technology Platform enables fast, flexible responses to maintain analytical accuracy. 
AI’s Growing Role in Esports Explore the potential of artificial intelligence in gaming, from OpenAI bots to tools like draft simulation, team fight detection, and the development of SAP Joule, an AI assistant for team prep. 
Real-World Wins with Data Hear how Team Liquid used data to uncover warding patterns and exploit early-game weaknesses—real examples of how analytics have led to success on the world stage. 
Behind the Scenes of SAP x Team Liquid Innovation Get a look at how Team Liquid and SAP co-innovate—from developing new features to adapting existing tools for evolving gameplay and competitive needs. 
 
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Connect With Mathis Friesel 
Linkedin 
Connect With Daniel Dukes 
LinkedIn 
Connect With Team Liquid 
LinkedIn 
 
Additional Resources: 
Learn more about the AI Draft Bot and Team Liquid’s relationship with SAP on our website – where you can read the feature story and watch videos about our work together: https://bit.ly/42HY05X 
Learn more about SAP HANA Cloud and Intelligent Data Applications: https://bit.ly/3ReSUrF 

Inside IBM’s Hybrid Cloud & AI Powered Evolution The SAP S4/HANA Journey Part 2

In Part 2 of the latest Let’s Talk Cloud ERP podcast, host Jennifer Frank McGrory continues her chat with Bill Piotrowski and Chris Perry of IBM about IBM’s ambitious transformation journey as it modernizes its global operations with SAP S/4HANA. Over 18 months, IBM executed a complex migration using an innovative Rapid Discovery approach, combining selective data migration, automation, and AI-driven tools to streamline the process. 
Led by IBM Consulting, the transition leveraged SNP’s Bluefield methodology, Smart Shift automation for code remediation, and Tricentis for rigorous testing. IBM also partnered with SAP Rise and IBM Power VS Cloud to ensure a scalable and high-performance infrastructure. The discussion highlights the importance of execution rigor, including multiple mock migrations and test cycles to mitigate risks. 
Listeners will gain valuable insights into key lessons learned, including the need for a clear business-aligned strategy, automation-driven efficiencies, and strong partnerships. The episode serves as a guide for enterprises looking to modernize their IT landscapes, demonstrating how hybrid cloud, AI, and automation can accelerate transformation. Whether you’re an IT leader or a business executive, this episode provides actionable takeaways for a successful SAP S/4HANA migration and broader digital transformation. 
 
Key Topics of Discussion: 
IBM’s Strategy for SAP S/4HANA Migration – How IBM aligned its transformation with its hybrid cloud and AI vision, emphasizing business value and agility. 
Rapid Discovery & Selective Data Migration – The innovative approach IBM used to streamline migration, leveraging SNP’s Bluefield methodology and AI-powered automation. 
Execution Rigor & Risk Mitigation – The importance of multiple mock migrations, testing cycles (using Tricentis), and automation (Smart Shift) to ensure a smooth transition. 
Hybrid Cloud & AI Integration – How IBM optimized its SAP landscape using IBM Power VS Cloud and SAP Rise, enabling scalability and performance improvements. 
Key Lessons & Best Practices – Actionable takeaways for enterprises planning an SAP S/4HANA migration, including automation strategies, execution best practices, and strategic partnerships. 
 
Subscribe to The Let’s Talk Data Podcast 
Apple Podcasts 
Spotify 
YouTube 
 
Connect With Bill Piotrowski 
Linkedin 
Connect With Chris Perry 
Linkedin 
 Connect With Jennifer Frank McGrory 
LinkedIn 
 
Don’t stop here – discover more: 
Value Exploration Workshop - a hands-on gamified SAP S/4HANA Cloud simulation experience.  SAP Cloud ERP Simulation, a Value Exploration Workshop 
5 Minutes with....Glen Moffatt on The Renaissance of ERP: https://bit.ly/3Eeefvr  
SAP has a Cloud solution for every organization, learn more: https://bit.ly/3NOkoln 
North American Manufacturing Excellence Summit April 14-16: https://bit.ly/4hVy8bu 
IBM Think Conference: https://bit.ly/4j1sZ2m 
SAP Sapphire – Orlando and Madrid: https://bit.ly/4c7Dz5I 

Inside IBM’s Hybrid Cloud & AI Powered Evolution: The SAP S4/HANA Journey

In Part 1of the latest Let’s Talk Cloud ERP podcast, host Jennifer Frank McGrory chats with Bill Piotrowski and Chris Perry of IBM about IBM’s ambitious transformation journey as it modernizes its global operations with SAP S/4HANA. As a tech giant with a complex enterprise landscape, IBM is leveraging cloud, AI, and automation to enhance efficiency, agility, and innovation. 
Join us as we dive into why this shift was necessary, the challenges of migrating from legacy systems, and how IBM is embracing hybrid cloud technology to drive business value. We uncover the strategies IBM is using to integrate AI-powered automation, streamline financial processes, and optimize supply chain operations, all while ensuring business continuity. 
Listeners will gain insights into IBM’s partnership with SAP, the benefits of a modern ERP system, and the lessons learned from one of the largest enterprise transformations in the industry. Whether you’re an IT leader, business executive, or tech enthusiast, this episode provides valuable takeaways on digital reinvention, enterprise modernization, and the future of intelligent business operations. 
Tune in to hear how IBM is redefining the enterprise IT landscape and setting a new standard for digital transformation.  
Part 2 coming soon! 
 
Key Topics of Discussion: 
IBM’s Decision to Move to SAP S/4HANA – The strategic reasons behind IBM’s migration, including the need for modernization, efficiency, and alignment with digital transformation goals. 
Implementation Challenges and Lessons Learned – Insights into the complexities of transitioning from legacy systems, overcoming obstacles, and key takeaways from IBM’s experience. 
The Role of Hybrid Cloud and AI in the Transition – How IBM leveraged hybrid cloud and AI-driven automation to enhance scalability, agility, and performance throughout the migration process. 
Impact on Business Operations and Efficiency – A discussion on how SAP S/4HANA has improved IBM’s workflows, decision-making, and overall operational effectiveness. 
Future Vision and Next Steps – What’s next for IBM after this transformation? Exploring continuous innovation, emerging technologies, and how SAP S/4HANA will support IBM’s long-term strategy. 
 
Subscribe to The Let’s Talk Data Podcast 
Apple Podcasts 
Spotify 
YouTube 
 
Connect With Bill Piotrowski 
Linkedin 
Connect With Chris Perry 
Linkedin 
Connect With Jennifer Frank McGrory 
LinkedIn 
 
Don’t stop here – discover more: 
Value Exploration Workshop - a hands-on gamified SAP S/4HANA Cloud simulation experience.  SAP Cloud ERP Simulation, a Value Exploration Workshop 
5 Minutes with....Glen Moffatt on The Renaissance of ERP: https://bit.ly/3Eeefvr  
SAP has a Cloud solution for every organization, learn more: https://bit.ly/3NOkoln 
North American Manufacturing Excellence Summit April 14-16: https://bit.ly/4hVy8bu 
IBM Think Conference May 5-8: https://bit.ly/4j1sZ2m 
SAP Sapphire – Orlando and Madrid: https://bit.ly/4c7Dz5I 

From Tradition to Technology: How Blue Diamond is Shaping the Future of Almond Farming

The episode features Jennifer Frank McGrory speaking with Steve Birgfeld, Vice President of IT and Services of Blue Diamond Growers., a leading agricultural cooperative and almond processor. They discuss the company's journey through digital transformation and the role of technology in enhancing its operations, customer experience, and market reach. Steve and Jen dive into how Blue Diamond Growers embraced digital transformation to address industry challenges, improve efficiency, and meet customer expectations. It offers valuable lessons for organizations in agriculture and beyond, showcasing the potential of technology to drive growth and sustainability while honoring legacy and tradition.
 
5 Key Topics of Discussion:
Digital Transformation is Essential for Growth and Efficiency: Embracing modern technologies like cloud-based platforms, data analytics, and predictive tools can significantly enhance operational efficiency, supply chain transparency, and product quality in the agriculture industry.
Balancing Tradition with Innovation: Successful digital transformation in agriculture requires blending innovative technologies with a company’s legacy values, ensuring that tradition and sustainability are preserved while evolving to meet modern demands.
Sustainability is a Core Driver: Technological advancements support sustainability initiatives such as water conservation, reducing carbon footprints, and promoting ethical farming practices, reinforcing the importance of environmental responsibility in the digital age.
Cultural and Organizational Shifts are Key to Success: A successful digital transformation journey requires overcoming internal challenges, such as cultural shifts, engaging stakeholders, and aligning teams around common goals.
Ongoing Process and Continuous Improvement: Digital transformation is not a one-time project but an ongoing journey. It’s crucial to start small, test solutions, learn from experiences, and scale what works to achieve long-term success.
 
Subscribe to The Let’s Talk Data Podcast 
Apple Podcasts 
Spotify 
YouTube
 
 
Connect With Steve Birgfeld 
Linkedin 
 
Connect With Jennifer Frank McGrory 
LinkedIn 
 
Don’t stop here – discover more: 
Value Exploration Workshop - a hands-on gamified SAP S/4HANA Cloud simulation experience. Catch the last workshop for 2024: https://bit.ly/41ilyOQ
5 Minutes with....Glen Moffatt on The Renaissance of ERP: https://bit.ly/3Eeefvr  
SAP has a Cloud solution for every organization, learn more: https://bit.ly/3NOkoln 

The Value of Automation in Master Data Management (MDM)

In this episode of the SAP Let's Talk Data podcast, host Corrie Birkeness is joined by experts Andreas Seifried (Product Manager at SAP) and Kai Hüner (CTO of CDQ) as they discuss the critical role of automation and data quality in master data management (MDM). They dive into the value of automation in master data management (MDM) and the critical role of high-quality, trusted data in enabling reliable and efficient automation. They explore the challenges of manual data management, such as errors, inefficiencies, and delays, and highlights how automation can improve data accuracy, save costs, and support business growth. 
Andreas and Kai also explain how their collaboration integrates CDQ's trusted data services with SAP's Master Data Governance (MDG) solution. They share examples of companies achieving faster processes, reduced compliance risks, and enhanced scalability through automation. 
 
 Key Topics of Discussion: 
The Importance of Trusted, High-Quality Data - Trusted data is essential for reliable automation, compliance, and AI initiatives. The concept of "trusted data" emphasizes accuracy, traceability, and verified sources like tax authorities or trade registers. 
Challenges of Manual Master Data Management (MDM) - Manual MDM is labor-intensive, error-prone, and causes inefficiencies, delays, and bottlenecks. Mistakes in master data lead to operational issues like delayed logistics, compliance failures, and rework costs. 
Benefits of Automation in MDM - Automation reduces manual effort, errors, and compliance risks while improving speed and scalability. Examples highlight significant cost and time savings, such as reducing supplier onboarding from 50 minutes to 1 minute. 
Collaboration Between SAP and CDQ - SAP MDG integrates with CDQ's trusted data services to enable seamless data lookup, enrichment, and validation. Simplified setup processes, like value mapping and trusted data sourcing, streamline automation implementation. 
Features Supporting Automation in SAP MDG - Tools like derivation rules, rule mining, and AI-powered features enhance data accuracy and governance. These features help organizations automate repetitive tasks, reduce errors, and enable growth. 
 
Subscribe to The Let’s Talk Data Podcast 
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YouTube 
 
Connect With Corrie Birkeness 
Linkedin 
Connect With Andreas Seifried 
LinkedIn 
Connect With Kia Hüner 
LinkedIn 
 
Additional Resources: 
CDQ Business Value Study: https://hubs.la/Q02YwW-_0  
Enrichment of Business Partner Master Data using CDQ blog: https://community.sap.com/t5/technology-blogs-by-sap/mass-enrichment-of-business-partners-with-tax-and-id-numbers-found-using/ba-p/13915206  
SAP Master Data Governance product page: www.sap.com/mdg 
CDQ on the SAP Store: https://store.sap.com/dcp/en/product/display-2001000790_live_v1 

Efficiency, Scalability, and Agility: The Power of Cloud ERP in Modern Manufacturing

In this episode on modern manufacturing, we dive into AdvanSix’s journey with SAP’s Cloud ERP through the "Rise with SAP" offering. Our guest, Laura Lambeseder, an SAP S/4HANA Program Leader, shares a behind-the-scenes look at how AdvanSix—a fully integrated chemical manufacturing companyis approaching its digital transformation with cloud ERP. 
 
Listeners will hear about the strategic goals and benefits AdvanSix aims to achieve with their move to a cloud-based ERP solution, coupled with the challenges encountered along the way. Laura discusses how cloud ERP is expected to enhance operational efficiency and flexibility, enabling AdvanSix to respond more swiftly to market demands. This episode offers a practical case study on modernizing complex, integrated manufacturing operations through cloud technology, in addition to providing valuable insights for businesses considering a similar transformation. 
 
Key Topics of Discussion: 
The Role of Cloud ERP in AdvanSix's Digital Transformation - Discussion of why AdvanSix chose to transition to a cloud-based ERP and the anticipated benefits for their operations. 
Challenges in Implementing Large-Scale ERP Solutions - Exploration of obstacles encountered during the ERP implementation process, including change management and system integration. 
Impact of ERP on Operational Efficiency and Agility - Insights into how the new ERP system is expected to streamline processes, enhance agility, and support AdvanSix’s long-term business goals. 
Strategies for Managing Digital Transformation - Practical strategies employed by AdvanSix for navigating such a significant digital shift, including managing expectations and setting realistic goals. 
Future Expectations and Goals for AdvanSix Post-ERP Implementation - An overview of AdvanSix's vision for the future, focusing on the expected impacts of the ERP system on their business scalability and adaptability. 
 
Subscribe to The Let’s Talk Data Podcast 
Apple Podcasts 
Spotify 
YouTube
 
 
Connect With Laura Lambeseder 
Linkedin 
 
Connect With Jennifer Frank McGrory 
LinkedIn 
 
Don’t stop here – discover more: 
Value Exploration Workshop - a hands-on gamified SAP S/4HANA Cloud simulation experience. Catch the last workshop for 2024: https://bit.ly/41ilyOQ
5 Minutes with....Glen Moffatt on The Renaissance of ERP: https://bit.ly/3Eeefvr  
SAP has a Cloud solution for every organization, learn more: https://bit.ly/3NOkoln 

The Evolving Role of MDM in Modern Data Management

In this episode of the SAP Let's Talk Data podcast, we explore how Master Data Management (MDM) is essential for leveraging modern technologies like Data Fabric and Artificial Intelligence (AI). While Data Fabric connects data across systems for real-time access, and AI offers powerful insights, their success depends on a solid MDM foundation. Hosted by Corrie Birkeness, this episode is uniquely AI-generated and provides an in-depth look at why foundational data practices are more important than ever in today’s data-driven business environment. 
 
Key Topics of Discussion: 
The Critical Role of Master Data Management (MDM): MDM serves as the foundation for ensuring clean, consistent, and reliable data, which is crucial for effective decision-making across organizations. 
Introduction to Data Fabric: Data Fabric is explained as a modern approach to connecting data across multiple systems, providing real-time access without centralizing it, and enabling a seamless flow of information. 
The Dependency of AI on Data Quality: The episode highlights how AI models, like ChatGPT and DALL·E, are only as good as the data they are trained on. Poor data quality can lead to inaccurate outputs, known as AI "hallucinations." 
The Financial Impact of Poor Data Management: Incorrect data can result in significant revenue losses, with businesses potentially losing up to 15% due to poor data decisions, underlining the importance of robust MDM practices. 
Real-World Case Study on MDM Success: A retail company increased online sales by 20% after improving its MDM strategy, showcasing the tangible benefits of investing in clean, well-managed data for personalized customer engagement and revenue growth. 
 
 Subscribe to The Let’s Talk Data Podcast 
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Additional Resources:
SAP Master Data Governance Product Page
Modern MDM and its role in data fabric and AI: 
What is a business data fabric?
The Evolving Role of MDM in Modern Data Management

How SAP Business AI and Large Language Models are shaping the future of SAP S/4HANA and SAP BTP

In this podcast episode, Terry Penner and Jürgen Butsmann discuss the latest developments in SAP Business AI for SAP S/4HANA, and SAP BTP.  The conversation focuses on how Artificial Intelligence is evolving at SAP, with particular attention to large language models (LLMs) and their growing application in SAP cloud ERP and SAP BTP solutions. 
Speakers: 
Jürgen Butsmann is part of the SAP S/4HANA Cloud Product Marketing team responsible for AI in the context of SAP S/4HANA, finance and digital supply chain. Jürgen has been with SAP for more than 26 years.  He is a recognized expert for SAP S/4HANA and SAP BTP.
Terry Penner is part of the SAP BTP marketing team for Business Applications, focused on SAP BTP for SAP S/4HANA. He has more than 23 years of technical and business experience in the SAP platform and analytics, including working directly on hundreds of customer implementations.
Key Topics of Discussion: 
Evolution of AI and Large Language Models (LLMs) –The growth of LLMs, their transition from entertainment to business use, and their fact-based capabilities. 
AI Integration in SAP’s ERP Strategy – How AI is becoming central to SAP’s strategy, particularly in areas like cloud ERP, digital supply chain, and finance. 
Differentiating the AI solutions in SAP cloud ERP – Notable price declines in AI services make AI technology more accessible and attractive for business applications. 
Role of SAP Joule – What is SAP Joule and how can AI add value to the business
AI Extensibility and SAP BTP – Collaboration between SAP BTP and ERP to provide extensible AI solutions, supporting various business processes through flexible and scalable tools. 
 Subscribe to The Let’s Talk Data Podcast 
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Call to Action:
Learn more about SAP BTP for S/4HANA and RISE at SAP BTP for S/4HANA
This is a follow-up to AI for SAP S/4HANA and SAP BTP: a deep-dive discussion 

Behind the Scenes: How Rise with SAP Enhances T. Marzetti’s Partnerships

In this episode, we dive into the fascinating history and ongoing evolution of the T. Marzetti Company and its partnership with major top named brands enhanced by Rise with SAP. Host Jennifer Frank McGrory, SAP Go-To Market Lead and The T. Marzetti Company’s CIO Liam Durbin explore the company’s rich history of women in leadership, its diverse product offerings, and its innovative approach to partnerships and product development. Join us as we uncover how T. Marzetti has grown into a nearly $2 billion company while maintaining a unique blend of tradition and modernity.  
 
Also in this episode: 
Women in Leadership: Two of the company's largest brands, T. Marzetti and Sister Schubert’s, were founded by women, highlighting early female leadership in the business. 
Product Range and Partnerships: T. Marzetti produces a wide range of products, including dressings, sauces, bread products, and even caviar. 
Innovation and Collaboration: The company is involved in innovative partnerships, working closely with clients to develop new products and ideas through their innovation center. 
CIO Role and Responsibilities: Liam Durbin's role as CIO involves overseeing systems, infrastructure, cybersecurity, and project management. He also leads the COE (Center of Excellence), which includes business-facing aspects of their ERP implementation. 
ERP Implementation: The company transitioned from an old green screen system called PRISM to SAP as part of their modernization efforts. This ERP implementation was backed by strong executive support and was seen as necessary for future growth. 
Organizational Change Management (OCM): The company invested heavily in OCM to ensure user adoption of the new system. This included extensive training, continuous improvement initiatives, and maintaining knowledge amidst high employee turnover. 
Subscribe to The Let’s Talk Data Podcast 
Apple Podcasts 
Spotify 
YouTube 
 
Connect With Liam Durbin 
Linkedin 
 
Connect With Jennifer Frank McGrory 
LinkedIn 
 
Don’t stop here – discover more: 
Value Exploration Workshop - a hands-on gamified SAP S/4HANA Cloud simulation experience. Catch the last workshop for 2024:  https://events.sap.com/us/sapclouderpsimulation/en/home
5 Minutes with....Glen Moffatt on The Renaissance of ERP: https://bit.ly/3Eeefvr 
SAP has a Cloud solution for every organization, learn more: https://bit.ly/3NOkoln 
 
 
 

Journey to Intelligent Data Applications: Modernize with SAP HANA Cloud

Join Matthew Zenus, Global Vice President – SAP HANA & Persistency, Product Management and Strategy, and Daniel Dukes, Senior Product Marketing Director, as they reminisce on SAP HANA and the bright future of SAP HANA Cloud. Enjoy a time of personal stories, candid advice, and forward thinking from these two veterans. For anyone considering SAP HANA Cloud or even a current customer, this conversation is a must hear as SAP HANA Cloud is enabling industry leading advancements that are shaping the future of applications.   
 
Listeners of all application develop roles and expertise levels are encouraged to tune-in.  
 
Connect with our speakers: Daniel Dukes – https://www.linkedin.com/in/danieldukes/ 
Matthew Zenus – https://www.linkedin.com/in/matthew-zenus-3594a81/ 
 
Don’t stop here – discover more: 
SAP HANA Cloud - https://www.sap.com/canada/products/technology-platform/hana.html 
SAP HANA Cloud Basic Trial – https://www.sap.com/canada-fr/products/technology-platform/hana/trial.html 
SAP HANA Cloud Community – https://pages.community.sap.com/topics/hana/cloud 
 
Key Topics:
Early Adoption and Innovation: The podcast highlights the early days of SAP HANA, emphasizing the groundbreaking in-memory architecture and its significant impact on query acceleration. A notable example is a utility company in Amsterdam that leveraged SAP HANA to enhance geospatial queries, leading to the development of a high-performing, in-memory geospatial engine.
Multi-Model Engine Journey: The integration of geospatial capabilities marked the beginning of SAP HANA's multi-model engine journey. This journey has evolved to include various engines like graph, JSON, document store, and vector engines, positioning multi-model functionality as a key differentiator for SAP HANA and SAP HANA Cloud in the market.
Current Market Challenges: The podcast discusses the prevalent challenges customers face today, including complexity due to heterogeneous environments, data fragmentation, the explosion of diverse data sources, and the increasing importance of financial governance and price-performance optimization in cloud environments.
Four Pillars of HANA Cloud Development: The development strategy for SAP HANA Cloud focuses on four key pillars: simplicity, financial governance and price performance, deployment flexibility, and automation and intelligence. These pillars are designed to make SAP HANA Cloud easier to adopt, administer, and scale while optimizing cost and performance.
Generative AI Integration: The podcast highlights the integration of generative AI in SAP HANA Cloud, specifically through the native vector engine. This engine supports advanced AI use cases like similarity searches, semantic searches, and retrieval-augmented generation (RAG), which enhances large language model queries with relevant, organization-specific data.
Upcoming Innovations: SAP HANA Cloud has an aggressive roadmap for the remainder of 2024 and 2025, including larger instance sizes, enhanced cost monitoring features, elastic compute nodes, multi-tenancy, SQL on files, and the introduction of a knowledge graph. These innovations are aimed at improving scalability, performance, and cost efficiency.
Transition from On-Premise to Cloud: The podcast emphasizes the simplicity of migrating from on-premise SAP HANA to SAP HANA Cloud. SAP provides various tools and resources to assist customers in this transition, making it a natural and straightforward process to modernize and take advantage of SAP HANA Cloud's innovations.